The whole world is online. As the globe gets smaller and communication crosses oceans in an instant, it’s hard to stand out from everyone else. For your business, your website could be the key to your successful promotion or customer interest. Converting visits into sales is the difficult part, but square one is how you keep your customers interested in your website while your competition struggles to do so.
Here is how to create compelling bespoke website design which does just that.
The first thing to know is who your market is. What kind of people are you aiming for, and what else do they like? What music, looks, fashion, ideals and values do they buy into?
You need to find a design which suits your business.
Whatever your aim, you need to create your website design to match these elements with the type of customer you want. To create something that isn’t just a bog standard site, and really stand out from the competition, you should nail down exactly what your customers like and what’s hot with them right now. Forage through social media sites and all other media sources to create something that isn’t dated before you even release it. New content keeps people interested and coming back; the day you neglect updating your website’s content, looks and style is the day your website fades away.
Responsive Web Design
The world isn’t just online now, it’s mobile too. The percentage increase in the number of people who own a smart phone or tablet-like mobile device is staggering. People have indulged having the internet at their fingertips and whether the reason is business or pleasure, you need to know that your website design can shine on any platform. There are different browsers, different screen sizes, different operating systems and varying methods of input. Your website will certainly be considered compelling and bespoke if it works beautifully by any means of access.
Now more than ever, competition is fierce with mobile access and apps; create your own and stay relevant, stand out!
Two Way Communication
A wise man once said that asking the right question is more powerful than providing the right answer. Interaction and engaging with your user is absolutely key in creating a compelling website that will hold users’ attention and allow you to communicate what you need to with them while they’re on your site. Statistically, you have only a matter of seconds to convince your visitor to stay on your site and find out all about you.
We’ve already mentioned the phenomenon that is social media, and the reasons behind its success is because it isn’t about what you are told, it’s about what you tell the world. Make sure that your website incorporates feedback, interaction, social media and methods so your customers are seen, heard and responded to.
Creating a good website involves making a fast and responsive one.
A Picture Paints…
Avoid bodies of text like the plague. Your website will stand out from the competition if you use as much video and imagery as possible. While busy, over-saturated images can be just as counterproductive as too much text, remember the time limits you’re under with keeping your visitors. A famous acronym that’s taken the web by storm is ‘tl;dr’. The acronym stands for ‘too long; don’t read’, and acts as a warning from other users that comment on the content. You’ll usually find this where text content (particularly in entertainment contexts) isn’t digestible within around 30 seconds!
Use images accompanied by bullet points, captions and short phrases. If you need to communicate something, why not try a video or animation instead?
Creating a truly compelling bespoke website is indeed a difficult task, professional support is very helpful, for further information visit this supplier of bespoke website designs. There are so many layers to creating and maintaining a website, but when you know you want to be different, you should talk to the experts who are trained in the ways of change. Your website design reflects directly onto how the public see your company; let yours excite, enthuse and engage!
Image credits: MetroAtlantaMarketing and axzm1